The challenge
Outdoor Studios offers premium outdoor furniture where material finish and texture quality directly impact buying decisions. Static images failed to capture the richness of their fabrics, wood grains, and metallic frames. At the same time, their Shopify storefront needed a seamless way for users to explore variants without slowing down performance or adding operational complexity.
What we built
We delivered a full-scale 3D configurator tailored for high-end furniture, balancing visual fidelity with real-time performance.
- High-fidelity 3D models crafted by our artists with meticulous attention to fabric weave, wood grain, and surface imperfections to achieve near-photorealistic output.
- Advanced material system enabling dynamic switching between finishes while preserving lighting consistency and realism.
- Custom configurator UI allowing users to toggle fabrics, frames, and colors instantly on the product page.
- Shopify integration that maps every configuration to real product variants, ensuring a smooth add-to-cart experience.
- Embedded analytics layer tracking user interactions, popular configurations, and drop-offs to inform merchandising decisions.
How it shipped
The rollout began with hero products and gradually expanded across collections. Our team worked closely with Outdoor Studios to optimize assets for web delivery while maintaining visual integrity. The configurator was deployed directly into their Shopify PDPs with no disruption to existing workflows.
We finally have a digital experience that matches the quality of our products. Customers can see exactly what they’re buying, and it shows in conversions.
Outcomes
- Seamless configurator experience integrated across Shopify PDPs.
- Significant increase in engagement time on product pages.
- Clear visibility into customer preferences through interaction analytics.
- Reduced dependency on large variant image sets and manual updates.
